Cross-cultural business requires extra forethought and planning.
Any time you do a deal, you need to figure out what you want and what the other party wants. You determine what you have to offer and what the other party has to offer. You figure out what is profitable for you and also for the other party. Doing business is a kind of dance.
Sometimes deals are easier than at other times. Sometimes you get a little less of what you want, and sometimes a little more. You already know that you have to figure out your own bottom line.
Cross-cultural business relationships require more attention and more conscious sensitivity than professional relationships in your own culture. This is because people from other cultures may not share the same expectations and values as yours. This can take you by surprise.
Therefore it is imperative to research the other cultures in advance. You have to understand what makes them tick. This way, you can plan ahead and build this understanding into your business strategy to achieve a successful outcome.
