Highlights
Understanding the basics of what makes a persuasive message can yield big results
By honing your pitching skills, you can connect with decision makers more proficiently
Objectives
- Ability to prepare and pitch an idea so that it is appealing to decision makers
- Appreciation for how emotions and psychology play into one's proposals
Learning Tools
- Live preparation and collaboration
- Role plays, simulations, improvisation
- Self-examination, peer/trainer feedback
- Filmed sessions for on-the-spot debriefing and later reference
Take-aways
- Enhanced appreciation for how to work with others’ subconscious decisions
- Tools and checklist for future use
Prerequisite
Seminar Essentials
Understanding the basics of persuasion
- Understanding the science behind persuasion: small tweaks = big results
- Embracing an ethical approach in the power of persuasion
- Getting your audience invested in your pitch
Examining both sides of the pitch
- Preparing your pitching persona to impact decision makers’ unconscious, “irrational” opinions
- Understanding the positive and negative stereotypes of pitcher and pitchee
- Getting your audience to feel involved to boost your prospects for a favorable reception
The essential elements of a pitch
- Crafting and honing your idea until it is pitch-perfect
- Enlisting help
- Answering basic pragmatic questions in your pitch
- Taking precautions to ensure that you are pitching to the right people