group of happy multiethnic businesspeople in formal wear, isolated on white

Ref 211

Highlights

Being credible online is essential in today’s hyperconnected world: here’s how

Understanding what’s at stake and mastering the key steps will help you take control

Objectives
  • An understanding of how to give yourself credibility online and future autonomy
  • Creating an online presence that will further your career
Learning Tools
  • Role plays, simulations, improvisation
  • Self-examination, peer/trainer feedback
  • Games, challenges
  • Discussion, exchange
  • Video clips
Take-aways
  • Increased appreciation for what your online presence says to colleagues or a potential employer
  • Tools for analyzing your online persona
  • Checklist of common-sense tactics to apply in a wide variety of scenarios
Prerequisite

Seminar Essentials

Reality check: they will Google you

  • What types of content inspire confidence and what types might cause alarm
  • How to cultivate the image you wish to present to others
  • Putting yourself in someone else’s shoes

Public vs. private in an online world

  • Creating a profile and bio (or multiple ones) that reflect you professionally
  • Your uploaded photos and videos
  • Other people’s uploaded posts, photos, etc.—in which you make an appearance
  • In among all the planning and strategy, how to maintain freshness and spontaneity

Getting a head start

  • Making sure your online presence reflects what you want others to see
  • Creating value—via a blog, tutorials, social network posts or Tweets
  • Aligning your content to your career aspirations